Record label, publishing house, distributor, and production studio — empowering the next generation of South African music.
From the first note to global streaming platforms — RAW MAGIC Entertainment covers every stage of your musical journey.
We identify raw talent and shape it into polished artistry. Our A&R team works one-on-one with every artist on vocal coaching, songwriting, brand identity, and career strategy to ensure long-term growth in the industry.
Our state-of-the-art Johannesburg studio is equipped for everything from intimate acoustic sessions to high-energy hip-hop productions. We deliver radio-ready mixes and master-quality recordings that stand out globally.
Your music reaches every major platform — Spotify, Apple Music, YouTube Music, Amazon Music, and more. Our publishing arm ensures you earn every royalty from sync licensing, mechanical rights, and performance collections across South Africa and beyond.
We craft data-driven campaigns that put your music in front of the right ears. From social media strategy and playlist pitching to press coverage and influencer partnerships, we amplify your sound at every touchpoint.
Whether it's a club night, festival stage, corporate event, or private function — our roster of performers brings energy, professionalism, and unforgettable shows. Contact us directly for booking enquiries.
We are proud advocates for South African music and culture. RAW MAGIC actively promotes local genres, supports emerging producers, and champions the diversity of sounds that make SA's music scene world-renowned.
Founded in 2017 in the heart of Johannesburg, RAW MAGIC Entertainment was born from a simple belief: every artist deserves a home where their creativity can thrive without compromise. What started as a small collective of passionate musicians has grown into one of South Africa's most dynamic independent labels.
Today, RAW MAGIC is home to a diverse roster of talented artists including Everything's Ghost, Dopey, and the award-winning group Magicians (Group). We operate as a full-service entertainment company — handling recording, production, distribution, publishing, marketing, and live bookings under one roof.
We don't just sign artists. We build careers. Every project we take on is guided by a deep respect for South African culture and a commitment to putting our artists first. That's the RAW MAGIC promise.
A glimpse into the creative world of RAW MAGIC Entertainment — from late-night sessions to sold-out crowds.
Hear from the people who've experienced the RAW MAGIC difference firsthand.
RAW MAGIC didn't just give me a record deal — they gave me a family. The team genuinely cares about your art and your growth. My first EP hit 50K streams in three months thanks to their marketing push.
I booked RAW MAGIC's roster for a corporate event in Sandton and the response was electric. Professional, punctual, and absolutely phenomenal. They turned our venue into a full concert experience.
Their distribution network opened doors I didn't even know existed. My music is now on every major platform worldwide, and the royalty tracking through their publishing arm is seamless. Best decision I ever made.
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Whether you're an artist looking for representation, a brand seeking production support, or an event planner ready to book — we'd love to hear from you.